Qualifications

Strong Merchandise Strategist and Inventory Manager. Analytical management abilities that can increase profitability potential and develop new effective purchasing and pricing strategies. Complete working knowledge and understanding of daily business activities including: Face to Face vendor negotiations, Purchasing, Operations, Marketing and Accounting. A goal oriented manager who meets challenges with enthusiasm and effective response.
Work History

Allied International: Director of Markets Research & Development
Developed a business plan of sales and marketing covering Latin America, for the Company's divisions; Automotive and Hardware. Investigated customer base putting together account list for targeted sales calls to retail and wholesale accounts. Hired and trained manufacturer reps groups to sell all product lines. Managed booth at trade shows.
Auto Parts Club: Senior Merchandise Manager
Founding member of the corporate staff involved in the concept of all merchandise categories. Hired as Merchandise Manager, promoted to Senior Mdse. Mgr. in 1 year. Responsible for managing vendor relationships, and negotiation to select vendors, Sku's and pricing. Managed a staff of 2 buyers & 5 reorder buyers. Successfully opened 19 30,000 sq. ft. supercenters including interior design and layout, merchandise assortments and advertising support. Sales exceeded 110 million per year in both retail and wholesale accounts.
Education

El Camino College, Associates of Arts-Business
References

Tim Florian, President, Allied International: 818-364-2333
Sam Chebeir, President, Dell Corning: 888-883-3355
Mark Fitch, Sales Manager, Cox Reels: 800-269-7335
Glen Martin, President, Martin Auto Color Services: 818-782-7811
Brian Butler, Sales Manager, GOJO Industries: 800-321-9647
Contact Information

Phone: 714-836-7667, Fax: 714-836-3618
E-mail: mike@pacificmarketing.net
Corporate Office
2001 East First Street, Suite 130, Santa Ana, CA 92705
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