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Gary Swarberg  |  Daniel Peterson  |  Scott Corell  |  Steve Blumenthal  |  Tom Molter  |  Jeff Johnson   | 
Henry Q. Ortega  |  Kim Berry  |  Jill Dudley  |  Mike O’Rielly  |  Tom "Cal" Callahan


Major Accounts:

  • World Parts Depot
  • Westesco
  • Westesco Canada / Costco Canada
  • SKS
  • Cal State Auto Parts, San Diego
  • Maintenance Warehouse
  • AAA Radiator/The Radiator Store
  • WABCO
  • CHC Distributing


  • Pricesmart
  • Rising Sun Imports
  • 4-West
  • Unlimited 4X4
  • Parkway Automotive
  • North Coast Tarpaulin
  • Rancho Auto Parts
  • Off Road Warehouse
  • Monarch Products
  • Fiber-World Products
  • Starcrest
  • Qualifications

    Strong Merchandise Strategist and Inventory Manager. Analytical management abilities that can increase profitability potential and develop new effective purchasing and pricing strategies. Complete working knowledge and understanding of daily business activities including: Face to Face vendor negotiations, Purchasing, Operations, Marketing and Accounting. A goal oriented manager who meets challenges with enthusiasm and effective response.

    Work History

    Allied International: Director of Markets Research & Development
    Developed a business plan of sales and marketing covering Latin America, for the Company's divisions; Automotive and Hardware. Investigated customer base putting together account list for targeted sales calls to retail and wholesale accounts. Hired and trained manufacturer reps groups to sell all product lines. Managed booth at trade shows.

    Auto Parts Club: Senior Merchandise Manager
    Founding member of the corporate staff involved in the concept of all merchandise categories. Hired as Merchandise Manager, promoted to Senior Mdse. Mgr. in 1 year. Responsible for managing vendor relationships, and negotiation to select vendors, Sku's and pricing. Managed a staff of 2 buyers & 5 reorder buyers. Successfully opened 19 30,000 sq. ft. supercenters including interior design and layout, merchandise assortments and advertising support. Sales exceeded 110 million per year in both retail and wholesale accounts.

    Education

    El Camino College, Associates of Arts-Business

    References

  • Tim Florian, President, Allied International: 818-364-2333
  • Sam Chebeir, President, Dell Corning: 888-883-3355
  • Mark Fitch, Sales Manager, Cox Reels: 800-269-7335
  • Glen Martin, President, Martin Auto Color Services: 818-782-7811
  • Brian Butler, Sales Manager, GOJO Industries: 800-321-9647

    Contact Information

    Phone: 714-836-7667, Fax: 714-836-3618
    E-mail: mike@pacificmarketing.net

    Corporate Office
    2001 East First Street, Suite 130, Santa Ana, CA 92705

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